Name of establishment
Paulo Miranda Joalheiro
A luxury jeweller that also stocks high-end (and limited edition) watches and a selection of pens and leather goods.
Large glass window displays show off the select pieces in the ranges. Enter the store and feast your eyes on the rest. Both stores are modern, airy and well laid out, with more free-standing display cases on the shop floor. The Baixa de Faro branch (open since 2008) is the smaller of the two, creating a more intimate shopping experience. There is also a seating area around the desk where you can admire and try on your purchases.
What to buy?
The main watch brands are IWC (International Watch Company), Franck Muller (who produces limited edition pieces just for Portugal), Jaeger-LeCoultre, Breitling, Omega, Chaumet, Porsche Design, U-Boat, Oris and Montblanc. The Montblanc range also includes pens, cuff links and leather goods. Tag Heuer and Hermès pieces are stocked at the Baixa de Faro branch along with Dior jewellery and Franco Pianegonda and Calgaro silver pieces, and they carry jewellery pieces by Chaumet and H. Stern in both stores. Paulo Miranda Joalheiro also carries jewellery pieces from their own range.
Why do you love it?
There are no Portuguese watch brands, so what Paulo Miranda Joalheiro have done is source select Swiss, Italian and French pieces for the Portuguese market, many of which they stock exclusively, making it not just a place to buy jewellery but also high-end watch items.
When to go
If you are looking for an exclusive jewellery item or gift for the man (or woman) who already has everything, you’re sure to find something here, and the staff are friendly and knowledgeable. They carry only one of some higher-priced limited edition items however, although most other pieces can be ordered if they are out of stock and this usually takes from one week to one month - so plan ahead if you have a special occasion coming up.
Check out pieces by Italian brand U-Boat - their watches are designed to be worn on your right wrist, as the crown is on the opposite side compared to regular watches.
Forum Algarve shopping centre, Loja 035: on the right-hand side as you enter from the main entrance. If coming from the car park, walk straight ahead at the top of the escalator, take the first left into the main plaza and the shop is on the left-hand side opposite the elevator. Plenty of free parking beneath Forum Algarve.
Baixa de Faro: in the middle of the main shopping street in Faro - Rua de Santo Antonio, 21. Parking in downtown Faro is available but somewhat limited and not always free depending where you park. Make sure to put enough money into the meter.
Jewellery from €100 - €12,000
Watches from €100 - €19,000
Pens, cuff links, leather pieces from €100 - €900
Forum Algarve: Every day 10am-11pm (midnight during summer). Tel + 351 289 865 433
Baixa de Faro: Mon-Sat 10am-8pm, Sun 10am-noon. Tel + 351 289 821 441